This can be a lower third, a built in animation, text on a path, whatever you like. The first step is either the easiest or the hardest, depending on your AE skill level: build a text animation. Think about making one animated lower third template in AE (or receiving one from a motion graphic artist) and then being able to duplicate and update the text dozens of time all from within Premiere. This greatly cuts down the back and forth between applications and improves productivity.
Premiere's been able to import AE compositions for years, but in 2014, Adobe added the ability to update AE comp text boxes directly within Premiere. What it does cover is a feature introduced in Premiere Pro CC 2014 that still seems to go overlooked: live text templates.
That would take a short book (maybe a long one). This isn’t an article on how to create animated text in AE.
Yes, it can do the bare necessities of static text with simple shapes (and even text on a path, woo!), but not a whole heck of a lot else.Īdobe’s answer? “Use After Effects!” Which is fine - assuming you know After Effects! There are a few plugins that can help for some basic animations (check out Coremelt’s free ActiveText plugin), but at the end of the day if you want your text to bounce, roll, spring, or sparkle in, or any other sort of flashy entrance, AE is the way to go. One look at Premiere’s Title panel and we feel like we’ve stepped back into a 1997 version of Broderbund’s The Print Shop.
In my opinion, Premiere's weakness is titling. That being said, no program is perfect and every program has its Achilles’ heel and Premiere is no exception. It has top-tier features, which top-tier editors need to get almost any job done. Without a doubt, Premiere Pro is a world-class video editing application and it continues to improve with each passing update.
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